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Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the usage of marketing mix of selected hockey club. Theoretical introduction of some marketing knowledge in the first part of the text is further used for an analysis of current marketing activities and approaches that the selected business in the sports industry applies. The analysis is done based on questionnaires and personal interviews with fans, who are considered to be customers. The thesis concludes with real suggestions for improvement of the club’s marketing mix taking into account the opinions and feedback from the fans with special focus on the improvement of sports services and the club’s image.
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Information System Assessment and Proposal of ICT Modification
Bárta, Jan ; Koch, Miloš (referee) ; Novák, Lukáš (advisor)
The master´s thesis is devoted to the assessment of the information system and the proposal of changes to improve the current situation of Company S, which deals with the distribution of electricity. The thesis consists of three parts. The first part focuses on the theoretical background. The second part deals with the analysis of the company and its environment together with the analysis of the information system. The last part of the thesis contains proposed changes together with an economic evaluation that will lead to an improvement of the current situation.
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Obchodní strategie firmy FAMITECH s.r.o.
Bartošová, Milada
The aim of this bachelor thesis is to create a business plan of the company FAMITECH s.r.o. The work is divided into three main parts. The first part, theoretical part, summarizes the basic terminology concerning the topic of strategic management of the company. The practical part will analyze individual aspects of the internal and external environment of the company, which will result in an overall summary of the strengths and weaknesses of the company, as well as opportunities and threats. The external and internal analysis of the company will be followed by a design part, which will present individual proposals aimed at improving its position within the competitive environment and overall increase in profitability of the company. At the end of the work there will be discussion of individual proposals.
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Suggestion of Change of the Marketing Mix of the selected Ice Hockey Club
Bureš, Michal ; Šturma, Pavel (referee) ; Mráček, Pavel (advisor)
This Bachelor thesis deals with the usage of marketing mix of selected hockey club. Theoretical introduction of some marketing knowledge in the first part of the text is further used for an analysis of current marketing activities and approaches that the selected business in the sports industry applies. The analysis is done based on questionnaires and personal interviews with fans, who are considered to be customers. The thesis concludes with real suggestions for improvement of the club’s marketing mix taking into account the opinions and feedback from the fans with special focus on the improvement of sports services and the club’s image.
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Analysis 5Ps of the marketing mix on the Paul Company from the employees´ perspective
Vojta, Jan ; Říha, David (advisor) ; Karlíček, Miroslav (referee)
This bachelor thesis' goal is to describe the marketing mix as a practical marketing technique; it also attempts to apply 5Ps of the marketing mix on the Paul Company. Tone of the research is positivists and thus a quantitative marketing research is carried out via the single dissemination questionnaire survey. In practical part, of the thesis the marketing mix analysis, of PAUL Company from the employees' perspective, is introduced. Such an accession enables throughout scientific approach leading to the explanation of all the steps and tools necessary for the corporate success; raising the demand for its Product, Price, Place, Promotion and People. In the second half of the practical part, the questionnaires presented to Paul employees are examined and interpreted. This all aims finding out how professionals perceive and identify themselves with the firm's business policy and marketing mix. The final part of the work summarizes the key factors of the mix, and suggests areas for the further academic and practical improvements. The justification of this paper is 2 fold: 1] critical literature evaluation, 2] practical suggestions for the marketing professionals.
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